About
Hey, I'm Natasha.
Customer Conversion Strategist. Or, if that needs a translator: a customer whisperer. (Yes, like the dog whisperer. It's the fastest way to explain what I actually do.)
I've been reading people my whole life. Hypersensitive and ADHD means I've always been a little over-tuned... scanning the room, picking up the thing under the thing nobody said out loud. I have an almost annoying read on people.
Turns out that's a useful trait when your whole job is figuring out what a founder's customers actually mean.
And I love this work. Embarrassingly so. I get giddy (truly) when you hand me a pile of surveys, reviews, call recordings, and raw customer data and ask me to make it make sense. The puzzle is the part I'd do for free.
See how we can work together
For the record
Who am I?
- The stats: Been in the online marketing and launch space since 2018. Forty-plus research projects. A background in publishing, project management, and enough corners of the marketing ring to know which ones actually matter.
- INFJ. The introvert who loves the karaoke spotlight, but then needs three days to recover.
- Pragmatic creative type. I find analysis and logistics weirdly calming.
- Wife, mom of three, plus one boxer who is equal parts love and public embarrassment.
- Watercolours, boxing, rollerblading, craft breweries, my local waterfront. Dark chocolate and a flat white solve most things.
- Fave dinner: Guinness, nachos, and sticky toffee pudding. In that order.
"Beyond her lovely nature, empathy, and kindness is her attention to detail. She genuinely cares about the work she does and doesn't miss anything. She goes all in."
Kira Hug, Conversion Copywriter, Founder of The Copywriter Club
Sound like you?
Who are you?
You're established. You've launched before. You're the expert in your space, and you care about the people you serve.
But that care is a breeding ground for blind spots.
You've got data, testimonials, benchmarks... and the results still aren't matching the effort you and your team are putting in. You're not sure what to do about it.
That's usually the homing signal. Not that you're doing too little. It's that you're too close to read it clearly from where you're standing.
This tends to work best when you're invested in the people you serve, you want collaboration over a prescription, and you want insight that gets applied... not a report that gets shelved.
The difference
Why people hand me the messy pile
Every customer has a love language: a distinct way of experiencing value, making decisions, and building trust. Most copy is written for the wrong one.
I won't unpack the whole framework here (that lives on the homepage). The short version: I work out not just what your customers want to hear, but how they need to hear it.
The read runs through the Perfect Cup Framework™: your Customer, your Positioning, and your Personality, looked at together instead of one at a time. The gap between those three is usually where the friction is hiding.
From there you get a clear read, a prioritised sequence, and a specific next move you can act on. The so-what and the now-what.
In practice, that means I go line-by-line. I find what your customers meant, not just what they said. What I won't do is dress up surface-level patterns as strategy, or leave you with a report and no road forward.
"It was clear that you are an expert in customer insights. You take this knowledge to a whole new level, and you brought things to the table that I might not have even considered."
Eman Ismail, Email Strategist & Copywriter, Eman Copy Co
Non-negotiables
What I stand for (no corner cutting)
Integrity and work ethic. I do what I say I'm going to do. Deadlines aren't suggestions, and I stay invested through the end of the project.
Curiosity. Research is the part I love. I go beneath the surface for real insight, not a tidy regurgitation of the obvious.
Generosity. I put in the time without cutting corners, and I'll flag something useful even when it sits outside your scope.
Empathy with action. Caring about your customers isn't enough on its own. You have to do something about it. Empathy without action is just thoughts and prayers.
"You aren't afraid to go above and beyond without blurring your boundaries. You integrate yourself into the team. You treat our business like your own."
Prerna & Mayank Malik, Founders, Content Bistro
Ways in
How we can work together
There are a few ways in, depending on how deep you want to go... from a single focused diagnostic to full research for your next big launch:
- A quick, focused read on one area of your business
- One sales asset decoded from your customer's point of view
- Full research and messaging strategy for a launch or pivot
Not sure where you'd start? That's the most common question I get, and it's the easiest one to sort out together.
"We can be confident that when we bring Natasha on a project, it will flow like water. She keeps us posted, meets (and even exceeds!) deadlines, and goes above and beyond in every which way."
Prerna & Mayank Malik, Founders, Content Bistro
See how I think first
Most people want to understand how I think before they think about working together. Fair.
That's what the list is for. I break down how I actually read customer signals... the patterns, the misreads, the stuff founders miss from the inside. No pitch you didn't ask for.
Get on the list