Let’s raise the right eyebrows
Stealthily sneak into your client’s perspective with the perfect amount of persuasion principles to get your audience to lean back in their chair, whip off their glasses, and do the ‘knowing’ silent nod.
Let’s raise the right eyebrows
Stealthily sneak into your client’s perspective with the perfect amount of persuasion principles to get your audience to lean back in their chair, whip off their glasses, and do the ‘knowing’ silent nod.
Get out of the shallows and deep dive into what genuinely matters MOST to your prospects and customers.
But here's the rub:
Dialing into that “knowing nod” and attracting right-fit quality prospects isn’t a cake walk.
If you’re relying on data without depth and vanity metrics—you’re going to need a bigger boat. 
Voice of Customer (VoC) strategy is a blend of qualitative research and consumer psychology that gives data its depth.
Dialing into that “knowing nod” and attracting right-fit quality prospects isn’t a cake walk.
If you’re relying on data without depth and vanity metrics—you’re going to need a bigger boat.
Voice of Customer (VoC) strategy is a blend of qualitative research and consumer psychology that gives data its depth.
Dialing into that “knowing nod” and attracting right-fit quality prospects isn’t a cake walk.
If you’re relying on data without depth and vanity metrics—you’re going to need a bigger boat.
Voice of Customer (VoC) strategy is a blend of qualitative research and consumer psychology that gives data its depth.
Taking that deep dive into customer insights takes time...
And let's be honest; you have none.
- You’re forward-thinking; always juggling new products, services, or offers in development. Sure, a deep dive sounds great, but feels like a pipe dream.
- You’ve got competing schedules, launch dates, and soooo many calls to deal with.
- You're an "ideas" person; too busy to give customer feedback the attention it deserves.
- Maybe you've relegated your research to AI. You *hope* that your AI tool-du-jour will produce be enough (but I wouldn't bet on it)
- OR maybe you genuinely LOVE customer research... BUT the fact still remains: you simply don't have the bandwidth.
- 👉Because, the truth is: you AND your team are simply at capacity.
So if you’re wondering:
“How am I going to MAKE TIME FOR ALL OF THIS?!”
Taking that deep dive into customer insights takes time...
And let's be honest; you have none.
- You’re forward-thinking; always juggling new products, services, or offers in development. Sure, a deep dive sounds great, but feels like a pipe dream.
- You’ve got competing schedules, launch dates, and soooo many calls to deal with.
- You're an "ideas" person; a brilliant creative and idea-generating machine; but you're too busy to give customer feedback the attention it deserves.
- ....plus, the words: "customer research" makes you break out in hives. (You'd rather clean the bathroom floor with your toothbrush than spend more than 30 minutes researching).
- Maybe you've relegated your research to AI. You *hope* that your AI tool-du-jour will produce half-decent results that are close enough to bridge the gap between the real thing and beige, recycled data. Who needs nuances anyways?
- OR maybe you genuinely LOVE customer research. You adore talking to your people and falling down Reddit forum rabbit holes... BUT the fact still remains: you simply don't have the bandwidth. Your business needs you to step out of that role and wear your CEO hat.
- 👉Because, the truth is: you AND your team are simply at capacity.
So if you’re wondering:
“How am I going to MAKE TIME FOR ALL OF THIS?!”
(Don’t worry. I got you.)
CUE YOUR VOICE OF CUSTOMER RIDE OR DIE
Hello, it’s me. 👋
Natasha—your customer insights barista ☕ & messaging consigliere.
Natasha—your customer insights barista ☕ & messaging consigliere.
Part copywriter/part researcher/part customer experience manager who loves to nerd on your customer feedback, untangle your business’ and brand’s messaging puzzle and figure out what is and isn’t working, because….
You want actual clients and customers;
not just an audience.
(likes, shares and follows don't pay the bills)
You want messaging and offers that make people whisper-shout SHHHHH@!!!!
You’re here for genuine connection with prospects who are the right fit for your business.
You want your prospect’s ears to perk up when you have something to say.
You want to hear the eager shuffling of feet clamoring to be invited over to your table when you enter the room.
You want YOUR message to be the one that cuts through all the marketing white noise, because you’re real deal.
You’re here for genuine connection with prospects who are the right fit for your business.
You want messaging and offers that make people whisper-shout SHHHHH@!!!!
- You want your prospect’s ears to perk up when you have something to say.
- You want to hear the eager shuffling of feet clamoring to be invited over to your table when you enter the room.
- You want YOUR message to be the one that cuts through all the marketing white noise, because you’re real deal.
Your prospects like what you're putting down.
From handling voice-of-customer research to creating SOPs to crafting killer content for our communities and being absolutely invaluable in helping us execute content strategy, she does it ALL.
We can be confident that when we bring Natasha on a project, it will flow like water. She keeps us posted, meets (and even exceeds!) deadlines, and goes above and beyond in every which way.
From handling voice-of-customer research to creating SOPs to crafting killer content…
We can be confident that when we bring Natasha on a project, it will flow like water.
Prerna and Mayank Malik, Content Bistro
launch strategist and founder, content bistro
Maybe you've already tried to dial into your audience's and customers' messaging sweet spot, but it hasn't quite worked (yet).
don't sweat it. 💦
Whether:
- you have more customer data than you know what to even do with
- never ran a survey or held a customer interview in your life
- your ICAs are soooo old that you can hear a slow, papery crumble in a dusty corner
- you or your team have run out of whitespace and wiggle room
You don’t need more time; you need a bespoke strategy and support.
Especially when you’re too close to your business, and you suffer from an all-to-common “my business is my passion” conundrum.
Especially when you’re too close to your business, and you suffer from an all-to-common “my business is my passion” conundrum.
Let's take the blinders off, shall we?
It’s time for the big reveal.
Before your next milestone project, launch, or offer; find out what your customers really want and need to hear from you.
(Because you don’t know what you don’t know.)
Get your free 20-min Customer Consult!
get your No strings, no sneaky business & zero obligation consult call.
When you work with Natasha, you will be opened up to a new world of customer insights—with things you never even thought of.
Eman Ismail
email strategist & Copywriter; Eman copy co.
When you work with Natasha, you will be opened up to a new world of customer insights—with things you never even thought of.
Her passion for customer research is evident in the way she elevates your projects. The tangible benefits of working with someone of her caliber are undeniable.
Eman Ismail
email strategist & Copywriter; Eman copy co.
Truth is, you might be the biggest blind spot when it comes to your business.
Which often leaves you leaning on your perspective and experience... (instead of your customer's)
You’ll need an objective eye to help remove unseen obstacles and identify hidden 
diamond-in-the-rough opportunities. Let’s remove guesswork (once and for all).
You’ll need an objective eye to help remove unseen obstacles and identify hidden diamond-in-the-rough opportunities.
Let’s remove guesswork (once and for all).
Introducing your:
With my Perfect Cup Customer Insights framework, you’ll get a strategic blend of: your brand, your customers, and your competitors.
It’s my signature multi-layered approach that makes sure you get a custom flavor combination so you that you’ll get essential extracts and insights needed to demonstrates your trustworthiness, value and fit.
You’ll get actionable messaging strategies and next-step suggestions so that this doesn’t become a trophy project & your data doesn’t collect dust.
I absolutely loved working with Natasha! Her message-mining and research abilities are incredible. She is so good at combining all the hyper-detailed pieces to create a cohesive message.
Gabby Jackson
COPywriter and email strategist
I absolutely loved working with Natasha! Her message-mining and research abilities are incredible. She is so good at combining all the hyper-detailed pieces to create a cohesive message. She made working with an online team engaging, and I could always rely on her input. She’s a fantastic sounding board and she’s quick to problem-solve. On top of all that, she’s a beautiful and hilariously engaging writer. Her copy chops are next-level.
Gabby Jackson
COPywriter and email strategist
A few ways we can work together:
Let’s amp up your value with copy, messaging and offers that make people whisper-shout SHHHH!!! in a crowded room. If you don’t see exactly what you need? No sweat. Drop me a line here.
I’m continuously awed by her drive, strategic thinking, and attention to detail. Not only does she truly grasp the ingredients crucial to getting results —she knows how to source them.
Jonnie Stellar
integrator, Full stack marketer & coo of the copywriter club
I’m continuously awed by her drive, strategic thinking, and attention to detail. Not only does she truly grasp the ingredients crucial to getting results —she knows how to source them. Her data-driven, customer-centric approach and eagle eye for oft-overlooked opportunities are a bundle of superpowers that make her an invaluable backbone of any team.
Jonnie Stellar
integrator, Full stack marketer & coo of the copywriter club
Who is this for?
You are:
Purpose-driven. You care about the people you serve, but you likely ALWAYS feel time-crunched with too many competing priorities.
Empathetic. You care about your customers, prospects and audience. You’re curious about building a genuine connection and deeper understanding of your community.- 🤝🏼 Collaborative. You want collaboration (not a prescription) because you ‘get’ that this matters to your business, care about the people you serve, and you want it done right.
and...
Retention-Focused. Lead generation is important (but, tbh, exhausting). You appreciate the value of long-term relations and LTV.- Your product or service has proven market fit (but isn’t getting the attention it deserves).
- You’ve got data! You’ve launched your courses, products or services before, and have some reliable benchmarks and research to lean on.
- You want more than a report. You want help and guidance with ways these insights can be practically applied in your business.
Who is this for?
Here’s a snapshot of the kind of businesses I work with:
You are:
Purpose-driven. You care about the people you serve, but feel time-crunched with too many competing priorities.
Empathetic. You care about your customers, prospects and audience.
Collaborative. You want collaboration (not a prescription) because you ‘get’ that this matters to your business,.
and...
Retention-Focused. You appreciate the value of long-term relations and LTV.
Your product or service has proven market fit (but isn’t getting the attention it deserves).
You’ve got data! You have metrics & reliable benchmarks and research to lean on.
You want more than a report. You want help and guidance with ways these insights can be practically applied in your business.
So, who am I?
So, who am I exactly?
I have 5+ years of experience working in the online marketing & launch space.
My professional background:
– publishing
– project management
– marketing Jill-of-All-Trades
INFJ (introvert/extrovert). I love the spotlighting of karaoke but I need an insane amount of downtime.
I have a massive sweet tooth. Dark chocolate & a flat white please.
Wife & Mom of 3 + 1 dog (a boxer <<<< a source of love and often, embarrassment).
Currently watching: The Reluctant Traveler, Super Store, Dead Boy Detectives.
Currently reading: Clear Thinking, by Shane Parrish and The Ten Thousand Doors of January by Alix E. Harrow.
- INFJ (introvert/extrovert). I love the spotlighting of karaoke but I need an insane amount of downtime.
- I have worked in launches and online marketing over the past 5 years with: agencies, service providers, copywriters, online course creators and consultants.
- My professional background: publishing.
- Marketing Jill-of-All-Trades. I’ve worked on ALL sides of the marketing ring (graphic/editorial design, content, project management, and copywriting).
- I’m a pragmatic “creative” type with an irrepressible urge to organize. I find analysis and logistics weirdly calming.
- I have a massive sweet tooth. I’m a big believer that so much can be resolved with a Flat White and dark chocolate.
- Wife & Mom of 3 + 1 dog (a boxer <<<< a source of love and often, embarrassment).
- Love: watercolors, boxing, craft breweries, my local waterfront.
- Currently watching: The Reluctant Traveler, Super Store, Dead Boy Detectives.
- Currently reading: Clear Thinking, by Shane Parrish and The Ten Thousand Doors of January by Alix E. Harrow.
So, who am I exactly?
- INFJ (introvert/extrovert). I love the spotlighting of karaoke but I need an insane amount of downtime.
- I have worked in launches and online marketing over the past 5 years with: agencies, service providers, copywriters, online course creators and consultants.
- My professional background: publishing.
- Marketing Jill-of-All-Trades. I’ve worked on ALL sides of the marketing ring (graphic/editorial design, content, project management, and copywriting).
- I’m a pragmatic “creative” type with an irrepressible urge to organize. I find analysis and logistics weirdly calming.
- I have a massive sweet tooth. I’m a big believer that so much can be resolved with a Flat White and dark chocolate.
- Wife & Mom of 3 + 1 dog (a boxer <<<< a source of love and often, embarrassment).
- Love: watercolors, boxing, craft breweries, my local waterfront.
- Currently watching: The Reluctant Traveler, Super Store, Dead Boy Detectives.
- Currently reading: Clear Thinking, by Shane Parrish and The Ten Thousand Doors of January by Alix E. Harrow.
Core Values
Together our work in inspired by
INTEGRITY & WORK ETHIC: Reliability and trust drive our work together. I’m accessible, and AKA: I’ll do what I say I’m going to do.
CURIOSITY: We are looking for genuine insights, not a mere regurgitation of data and talking points.
GENEROSITY: We invest time, energy, and effort without cutting corners.
INTEGRITY & WORK ETHIC: Reliability and trust drive our work together. AKA: I’ll do what I say I’m going to do. I’m accessible, and I believe deadlines are not suggestions.
CURIOSITY: Research is my true passion. We’ll delve beneath the surface for genuine insights, not a mere regurgitation of data and talking points.
GENEROSITY: I invest time, energy, and effort without cutting corners and stay invested and focused on project goals while offering additional relevant insights.
She can do ALL THE THINGS.
it’s damn near impossible to find people who care as much as Natasha, and can then back up the “caring” with skills and brains to do something about it.
Kira Hug
marketing strategist & conversion Copywriter [Founder of the copywriter club]
She can do ALL THE THINGS.
Seriously, she’s brilliant at research, message mapping, solving problems of all sizes, handling customer services issues with elegance, managing projects diligently, leading marketing launches, building community, growing community, problem-solving (did I mention that already?!). The best thing about Natasha? Beyond her lovely nature, empathy, and kindness is her attention to detail. She genuinely cares about the work she does and doesn’t miss anything. She goes all in. And it’s damn near impossible to find people who care as much as Natasha, and can then back up the “caring” with skills and brains to do something about it.
Kira Hug
marketing strategist & conversion Copywriter [Founder of the copywriter club]
Avatar no more.
I’m just a data nerd who loves coffee and a good puzzle; here to help you understand your audience & customers better. Let’s chat.
Get the clarity and confidence you need to make solid, informed decisions in your business.
I’m just a data nerd who loves coffee and a good puzzle; here to help you understand your audience & customers better. Let’s chat.
GET YOUR NO STRINGS ATTACHED 20-MIN FREE CUSTOMER CONSULT CALL HERE.